Blogshop tip: Make sure your shoppers know what you are selling
Today’s tip is a common problem which I have seen in many blogshops. Many a time, if the shop is selling both the top and bottom which is modelled by the muse, they forget to mention exactly what is being sold. In the same post, they simply say RM40, and neglect to say whether the top or the bottom is selling for RM40.
Here’s an example.
If I post this up on my blogshop, and I give my clothing a name (let’s say Dana), and I say “Dana for only RM40″ or I talk about the measurements and sizes available and end it with a “RM40″, your shopper will go “Huh? Is she selling the top or the bottom?”
Ladies, please remember to either
a) make sure that your title or clothing name has the name of the article of clothing in it (e.g. Dana SKIRT for RM40)
b)Make sure your photograph’s point of focus is on the clothing that is for sale. Below is an example.
See? If I am selling jeans, it helps to crop the picture right where the entire frame is showing the jeans, instead of the woman’s top. Agreeably, for styling purposes sometimes it’s good to see the whole look but just remember that your shoppers should always be aware of what you are selling because half the time, they wouldn’t be bothered to email you and ask you even if they really did like what they saw. The key is to make it really easy and convenient for your shoppers to click on the link called “Buy”.